Be found first. Everywhere that matters.
Google Business Profile optimization, NAP consistency across 40+ directories, social scheduling, and a monthly report that shows you exactly where you rank — and how the gap to the top spot is closing.
Before any of this matters, the question is what being invisible is actually costing you. Most service-business owners think of "local SEO" as a vague marketing concept that lives somewhere on a marketing agency's slide deck. It isn't. It's the seven calls a competitor took yesterday because their pin showed up before yours. It's measurable, it compounds, and the gap is bigger than you think.
46% of every Google search has local intent. 88% of those searchers visit or call within 24 hours. The companies showing up in the top 3 of the local pack are taking your appointments while you're still wondering why the phone is quiet.
If they can't find you, they can't hire you.
So how much is your specific position costing you? Drop your average local search position, monthly local search volume, and average ticket. The number it spits out is the conservative case — what climbing to the top spot, expanding to 40+ directories, and keeping NAP clean would put back in your business every year.
Three sliders. Conservative defaults. The annual revenue uplift from climbing the local pack, getting on the directories you're missing, and keeping NAP clean — vs. one LEAP Presence seat.
Six things working in the background, every day, across every place a customer looks for you — without you opening a tab, claiming a listing, or fighting Google's verification flow.
Most of this isn't unique to LEAP — it's the bar. What separates a real managed local-search service from a $99/mo Yext subscription you have to babysit, or a marketing agency that touches your GBP once a quarter, is who's on the hook when Google flags your listing or a competitor reports it for being "permanently closed." Here's how we stack against the four other ways business owners try to solve this.
Four common ways owners try to manage local presence. The difference is who's responsible when Google suspends your listing on a Friday afternoon — and who's paying attention to NAP drift in the first place.
Onboarding takes one week. After that, the engine runs in the background — claiming new listings as they appear, fixing NAP drift, posting to GBP weekly, and reporting monthly. You stay in the seat that matters: deciding what your business is about. We do the rest.
The mechanics are the same. The directories aren't. An HVAC company shows up where customers actually look (Google + Nextdoor + BBB), a restaurant lives or dies on Yelp + Google + TripAdvisor, and a med spa needs Healthgrades + Google + RealSelf to be discoverable at all. Here's how we tune the directory mix and posting cadence by industry.
Tap the industry that's closest to yours. Each pane shows the directories we prioritize, the GBP categories that matter, and the metrics we tune for in that sector.
HVAC customers don't shop. They search "hvac near me" at 6 PM in July, and they call whoever shows up first in the local pack. Service-area definition matters more than category — we tune your GBP service area to match where your trucks actually go, and we prioritize directories with strong local-trust signals (Nextdoor, BBB, Angi).
Plumbing search is dominated by emergencies — "plumber near me" at 11 PM on a Saturday. The local pack is what matters; nothing else. We tighten the service area, drive Nextdoor / Angi verification (where most plumbing customers live), and push GBP posts that surface emergency-availability copy.
Restaurants have an unusual local-search profile: Yelp matters as much as Google, and TripAdvisor + OpenTable round out the top tier. Photos are the single biggest discoverability factor — we keep your top photos current, ensure menu and hours sync across every directory, and run heavier posting cadence on GBP + Yelp.
Med spas, dental practices, and aesthetic clinics have a unique local-search shape: GBP is required, but Healthgrades, Zocdoc, and RealSelf are where intent-to-book actually lives. We get every specialty category coded correctly (the difference between "Cosmetic Dentist" and "Dentist" is a 30% rank delta) and prioritize the practitioner directories that drive bookings.
Home services search runs longer than other categories — a customer might spend two weeks reading reviews before booking a $5k landscape job. Coverage matters more than any single rank: showing up consistently across Houzz, Angi, HomeAdvisor, BBB, and GBP is what builds trust over a long evaluation window.
Financial services — advisors, planners, agents, accountants — have a uniquely long sales cycle. Prospects research extensively across professional directories before they ever book a discovery call. Compliance constrains aggressive marketing, so credentialing, consistent presence, and specialty category coding do most of the heavy lifting. We tune GBP categories tightly (Financial Planner vs Wealth Manager vs Investment Advisor are distinct), prioritize LinkedIn (where high-intent prospects do their homework), and surface credentials (CFP, CPA, ChFC, FINRA-registered) in plain sight on every listing.
Real estate's local-search profile is dominated by Zillow + Realtor.com — buyers start there before Google. We run agent-level GBP optimization in parallel with Zillow Premier Agent profile tuning, sync listing photos and video tours across IDX feeds, and prioritize freshness (the highest-converting signal in residential real estate). Service area is geo-specific by ZIP cluster, not city-wide — Google ranks tightly-defined territories meaningfully higher for "[neighborhood] real estate agent" queries.
One price. One subscription. No per-listing fees. Local search is a managed service — half software, half team. We don't unbundle by directory, we don't charge by post, and we don't have a "starter" tier that strips out half the engine. You're either running the whole presence stack or you're not.
A managed service — automation, claim work, posting, and a team behind it. After sign-up, an intake wizard pulls your business details, GBP access, and brand voice. Then the engine runs.
Industry-specific premium directories (Healthgrades Pro, Houzz Pro, Angi Pro) carry their own platform fees, passed through at cost when relevant to your category. Paid social ad spend is separate (we manage scheduling and organic posting; ad budgets are billed direct to the platform). Everything in the engine itself — GBP, the 40+ standard directories, NAP monitoring, posts, reports, intake — is included. No usage caps. No "starter" tier. One bill.
The questions every owner asks before they sign. The directories. The GBP login. The timing. The social posting. The reports. Asked and answered before you have to email us.
Your customers are searching right now. Let's make sure they find you first — on Google, Yelp, Apple Maps, and everywhere else that matters.
Managed local search, directories, and social scheduling.