ABOUT LEAP · BUILT IN SW MICHIGAN

Built by one person. Designed for yours.

LEAP is a software + consulting practice for SMBs who want enterprise-grade AI without coastal-agency overhead. CISSP-credentialed, founder-owned, every line of code shipped by the same person who answers your call.

AJ Poole, Founder of LEAP Solutions
AJ PooleFOUNDER · CISSP · SW MICHIGAN

It started with a question I couldn't stop asking. Why do small businesses pay enterprise prices for software that does less, with worse support, from a vendor of vendors three layers removed from the person who actually built the thing? Most of the answer is structural — the SaaS economy was designed for buyers who can sustain six-figure procurement cycles. Some of it is just inertia. Either way, it's wrong.

Chapter 1 · Why this exists

The same playbook. A fraction of the cost.

The infrastructure Fortune 500s spend hundreds of thousands on — multi-tenant CRMs, automation pipelines, AI receptionists, security architectures — has gotten dramatically cheaper to build. It hasn't gotten cheaper to buy. That's the gap LEAP closes.

Coastal agency engagement
$500K+
Same scope. Six months. A team you'll never meet.
Multi-tier consultancies, junior teams executing senior pricing, account managers as a layer between you and the build.
vs.
LEAP equivalent
$5K–$15K
5 days to live. One person who knows your name.
Full-stack delivery, no markup tower, no roadmap purgatory. Custom builds priced on what we actually recover for you.

The shortcut to that math is owning every layer. When one person builds the CRM, the API, the receptionist, the dashboards, and the security model, there's no integration tax, no vendor finger-pointing, no markup at every handoff. The whole stack collapses to something a small business can actually afford. It's also why custom feels normal here — there's nobody to escalate the request to.

Chapter 2 · The build

Every line, same hands.

Owning the whole thing isn't ego — it's the only way to customize any piece of it without begging a vendor or paying a reseller markup. The product is built in-house, end to end, by the same person you'll be on the phone with.

LEAP Receptionist
An AI that answers your phone in ~1 ring and captures every lead, 24/7, in your brand voice.
LEAP OS
An operations OS — CRM, scheduling, invoicing, dashboards — sharing one data layer instead of six tabs.
LEAP Reputation
A reputation engine that turns happy clients into 5-star reviews on autopilot, with AI-drafted replies you approve.
LEAP Presence
A local-search system that puts you on the map for the searches your customers are actually typing in.
LEAP Workflows
Custom automations that quietly delete your team's most painful copy-paste tasks — priced on what we recover.
LEAP Security
Audits + compliance posture for SMBs that need to prove it — CISSP-led, CMMC-aligned, no checkbox theater.

Built in-house. Custom changes ship the way you describe them, not the way a vendor's roadmap does. We're standing up a public feature-request board so you can vote on what gets built next — and see the status when it ships.

The shortest version of the pitch is one sentence. If we end up working together, you don't get an account manager, you don't get an offshore implementation team, you don't get a Friday-afternoon ticket queue. You get the same person who wrote the function that's currently routing your client's call.

Chapter 3 · The promise

Alexanswers. Irespond. Sameday. Everyday.

Forty clients I know by name beats four hundred I've never met. Alex handles every live call so I can be on every message, every email, every escalated conversation — usually inside the hour.

— AJ

The way that turns into actual work is short. Three steps, in this order, every time. Listen first — for as long as it takes to understand the business. Then scope, in writing, with real ROI math attached. Then ship — fast enough that the engagement is live before a new hire would have finished onboarding.

Chapter 4 · How we work

Three steps. Every time.

No discovery doc dance. No 14-page SOW. The first hour is listening, the second is math, and the rest is shipping.

Step 01
Listen
A 20-minute call. We learn your business, your stack, the manual processes that bother you most, and the dollar value you'd put on each. No pitch deck.
~20 min · free
Step 02
Scope
A written ROI projection plus a fixed scope. You see the math before you sign anything. If it doesn't pay back fast enough to make sense, we say so.
~48 hrs · in writing
Step 03
Ship
Five-day setup for managed modules. Two-to-six-week build for custom Workflows. You're live before a typical agency would still be writing the contract.
5 days · custom 2–6 wks

The credentials come up often, so they live here. CISSP isn't decoration — it's the reason we can claim "security-first" and back it up. The badges below are the load-bearing ones. Hover or focus any of them for what each one actually means in practice.

Credentials

The actual load-bearing ones.

Hover any badge for what it means in practice.

Our promises

What you can count on.

Five non-negotiables. Each one is a filter we run every engagement through.

01
Same-day responses
We aim for same-day replies on every business-day inbound — message, email, or escalated call. Alex covers the live phone so I can stay on the conversation that needs me.
02
ROI in writing first
A written ROI projection before you ever pay for a build. If the math doesn't work on paper, it doesn't work in production either — and we'll say so.
03
No reseller math
No coastal agency markups. No reseller layers. No vendor-of-vendors. The price you see is the price one builder charges, not a six-tier supply chain.
04
Your data stays yours
Your data stays yours. We don't train models on your data, we don't resell it, and we hand it back on request. No clawbacks, no exit fees.
05
Uptime over features
Uptime is the first feature. We design for it on every release and we'd rather ship one stable thing than three flaky ones. When something does break upstream, you'll know fast — not from a customer.

Want the call? It comes to me.

~20 minutes. No pitch deck. Two people figuring out if there's a real fit. If there is, we move fast. If there isn't, you'll still leave with clarity.